WeChat Mini Program Launches at World’s Tallest Building in Dubai

Christopher Pike / Bloomberg

The Burj Khalifa in Dubai, April 2018. Christopher Pike /
Bloomberg

Skift Take: As Chinese outbound travel
continues to rise, this high-spending segment is increasingly
appealing to destinations worldwide. Deploying WeChat, China’s No.
1 superapp, may be key for travel brands and destinations looking
to unlock this market.

— Faye Chiu


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Source: FS – All-Travel destinations-News
WeChat Mini Program Launches at World’s Tallest Building in Dubai