Video: Selling Travel on Facebook Remains a Work in Progress

Henner Blömer, director of automotive, financial services, telecommunications, and travel in Facebook’s DACH region, speaks at the Skift Tech Forum.

Skift Take: Travel hasn’t invested in marketing and sales solutions like bots on Facebook in the same way that other global industries have. A spirit of experimentation is necessary, particularly since online advertising is usually a costly endeavor for travel companies.

— Andrew Sheivachman

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Source: FS – All – Travel destinations – News
Video: Selling Travel on Facebook Remains a Work in Progress