The dilemma of choice

Is too much choice a good thing? In his recent keynote address at EyeforTravel’s Las Vegas conference in October, Barry Goldstein, Wyndham Hotel Group’s executive vice president and chief marketing officer, referred to a study of ‘choice’ by two professors: Sheena Iyengar of Columbia University and Mark Lepper of Stanford.

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Source: eyefortravel.com
The dilemma of choice