Christian Lunden, the director of future business at Nordic Choice Hotels, is a nice guy. When the big hotel chains, OTAs, providers of revenue systems and so on ring him up to “find out what the heck we are doing,” he is happy to share knowledge. After all, if the decentralised, blockchain-based distribution platform that Nordic Choice has been working on with Winding Tree for the past 18 months is to succeed, it will need widespread industry support and buy-in. So far that hasn’t happened.
Nordic Choice ‘not at war with OTAs’ over blockchain