Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Momondo

A screenshot from Momondo’s The World Piece video in which some
60 participants create an interwoven tattoo. Momondo

Skift Take: When Booking Holdings acquired
Momondo in 2017 to pair with fellow metasearch brand Kayak,
officials said one of Momondo’s core strengths was its brand
marketing bonafides. The World Piece video works because it stirs
emotions, and this type of dynamic can go a long way toward
creating a relationship between consumers and brands.

— Dennis Schaal


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Source: FS – All-Travel destinations-News
Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy