Hipcamp, the Airbnb for camping, isn’t roughing it with new investors Jay-Z and Will Smith

Jay Z

Camping has already gotten a makeover to become Glamping. Now
it’s getting celebrity investors.

On Tuesday, Shawn “Jay-Z” Carter and Will Smith announced they
were backing
campsite booking startup Hipcamp
. The startup had officially
announced its $25 million Series B on July 24.

The two rappers-turned-entrepreneurs backed the buzzy startup,
commonly referred to as the
Airbnb for camping
, through their respective venture capital
Marcy Venture Partners
Dreamers Fund
. The specific contribution amounts were not

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Andreessen Horowitz led Hipcamp’s July Series B that valued the
company at $127 million,
according to Pitchbook data
. The startup has raised $41.6
million in venture funding since 2013.

Hipcamp’s mission,
according to a recent Forbes report
, is to get more people
outside, and offers its users a wide selection of camping,
glamping, and RV options on private property, along with real-time
availability and review data for federal lands like national parks.
Forbes reported that the company is hoping to add listings for
campgrounds at state parks in the future.

The investment from Carter and Smith comes as
camping has skyrocketed in popularity
with younger people
looking to escape the deluge of technology in their everyday lives.
But a
myth persists that people of color
, and specifically young
black millennials, have avoided outdoor recreation.

“For a long time, being “outdoorsy” meant you fit a very
specific mold,” Hipcamp founder and CEO Alyssa Ravasio wrote in a

blog post
announcing the news. “Thankfully, that’s

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Source: FS – All-Travel destinations-News
Hipcamp, the Airbnb for camping, isn’t roughing it with new investors Jay-Z and Will Smith