Gastronomy Tourism: Thailand means “good food” in any language

Noodle Pork Soup

Thailand has become synonymous with good food. Thai cuisine has
an international reputation as good as they get. From humble street
food to posh restaurants, from tried and tested to trendy and new,
from common and convenient kuai tiao (noodle soup) to
popular khao man kai(chicken and rice) to spicy som tam (papaya
salad), and other dishes too many to list, Thai streets and
restaurants are teaming with food famous the world over.

The Tourism Authority of Thailand (TAT) has been playing a
significant role in getting the kingdom’s gastronomy word out.
Their priority efforts to increase awareness and appreciation for
gastronomy tourism is partly driven to build bridges with the
agricultural sector, which remains the country’s biggest employer
and the largest industry overall.

The Thai economy revolved around agriculture for centuries and
well before tourists were arriving in measurable numbers. TAT wants
to highlight that and blend the two. Many Thai dishes also place
great emphasis on nutritional ingredients including high-value
herbs, which helps TAT focus on health and general wellness.

Promoting gastronomy tourism makes economic sense, too. Food
tourism can generate billions of dollars in revenue, according to
the UN World Tourism Organisation (UNWTO), with international
visitors to Thailand spending about 20 percent of their travel
budget on food.

TAT is closely involved with the UNWTO and in 2018 hosted the
Forum on Gastronomy Tourism
. Thailand was the first country in
Asia to host the event and participants raved about the smiling
Thai hospitality. And food. The agenda focused on advancing
cultural and culinary issues across the 10-member states of the
Association of Southeast Asian Nations (ASEAN) and the Asia-Pacific

In a significant move in recent years, TAT teamed up with
century-old France-based Michelin renowned the world over for their
restaurant star rating system. The partnership produced the
first Michelin
Guide Bangkok
. The inaugural Bangkok guide highlights 98
restaurants including international, Asia and mostly Thai with 28
Thai street-food stalls. A first for Michelin.

The Michelin
Guide Bangkok, Phuket and Phang Nga
 2019 was recently
released. It increased the Bangkok section to include cities
surrounding the capital and introduced Phuket island off the west
coast and Phang Nga, the province on the mainland next to Phuket.
The edition includes 217 dining locations, as well as lodging.
Three restaurants in Bangkok that previously had stars kept theirs
even with new chefs running the restaurants. They are Elements,
Nahm, and Saneh Jaan. On Phuket, PRU restaurant was award a star.
Located at a luxury resort, it uses fresh ingredients grown on its
own 96-hectare organic farm.

The Michelin Guide Thailand project will run until 2022 and
guidebooks similar to the one about Bangkok, Phuket and Phang Nga
will cover other popular Thai destinations.

Read the full article at TAT News:

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Gastronomy Tourism: Thailand means “good food” in any
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Source: FS – All-Travel destinations-News2
Gastronomy Tourism: Thailand means “good food” in any language